You’re probably a marketer or a business and want to get traffic on your website. It might be a blog, an e-commerce website, or an informational website.
In fact, you want to increase targeted traffic to your website, that is—you want relevant visitors. Visitors who find your content helpful. Visitors who need your services and remain loyal to your business in the long run.
Your ultimate goal is to sell your products, services, or information. To achieve it, you want to get traffic on your website.
But remember—the number of daily visitors to a website do not increase overnight. It’s a gradual process wherein you need to ensure an optimized website and consistent promotions.
Here is an exhaustive list of proven tactics to increase website daily visitors:
A. Make sure your content is well-optimized
The first way to get traffic on your website is by ranking well in Google search results. And to do it, you just need to take care of the following parameters:
1.On-Page SEO
It involves making the content on your website or blog SEO-friendly.
Wondering how? Keep reading to know.
a. Use an appropriate keyword
You know what a keyword is. It’s a word or phrase that people search for in Google. And to get your content to rank for it, you must optimize it. For example—
Say you write an article on ‘fitness tips’. Here your keyword can be anything such as ‘fitness tips’, ‘tips to stay fit’, and ‘effective fitness tips’.
To find the right one, go to Google Keyword Planner and find the best one for your use case. And once you get it, include it in the title, slug, meta description, and body of your article.
It will help Google know what your content is about. And help you rank for it.
b. Link Your Article
You’ll definitely make your content as comprehensive and helpful as possible. Just make sure you also include links to your older articles or webpages wherever possible. Why?
Internal linking gives a structure to the content on your website. It creates a hierarchy to give the higher link value to more important pages. And when you do it the right way, your SEO improves (so does your Google rank).
Besides on-page SEO, there’s also something called Off-page SEO that can help you increase daily visitors to your website. Keep reading to know how.
2. Off-Page SEO
Say you’ve written amazing content, chosen the right keyword, and added internal links in your article. It’s now the time you get others to point to your website. And link building helps you do just that.
Link building is an essential part of any SEO strategy. A link-building agency can help you to build HQ links back to your content. By getting other websites to link to yours, you can increase your site’s visibility and authority.
This, in turn, can help you to rank higher on SERP (Search Engine Result Pages). There are a number of different ways to build links. For example, guest posting, and broken link building. In fact, a link-building service can help you do it by identifying link-building opportunities. It can then help you create high-quality content to encourage other website owners to link to your site. This is called external linking.
Yes, you will have only a little control over the links here. And to get one, you’ll have to do one of the two possible things:
a. Get them to add links your site
You can write valuable content for other relevant blogs or websites. Many sites allow you to submit guest posts and publish them after moderation.
Now what you need to do here is—in the content that you write for them, add a relevant link your website. And make sure the link actually imparts value to the readers.
This way, the site gets quality content and you get a backlink.
b. Help them with the broken links
You know that many links on the internet are broken, right? And you can use it to your advantage. How?
Well, select a target website and perform a backlink analysis for it. This way, you will get to know what all the links on the website are broken.
Then, contact the website owner and let him know about it. Now, because you’re doing them a favor, they might return it by linking to your site. In fact, you must offer them a replacement link wherever possible.
To gauge the performance of your link-building campaign, you can monitor your SERP. And to do that, a SERP API can help you know the actual SERP data for your content performance.
B. Leverage online advertisements
If you have the budget to spend on advertisements, then you must consider going for online ads.
Services such as Google Adwords and Bing Ads- Microsoft help you do it. You simply have to select the keywords that you wish to rank for. And then specify parameters such as demographics and time.
Google will then show your content whenever a relevant user searches for the specified keywords. And you’ll have to pay only when someone clicks on your advertisement. That simple!
Also, if the profit generated is five times higher (say) than the spent, then paid ads are worth it, right?
Do you have a decent number of followers on social media? Then let them know about your content. Share it on your social media profiles.
Now, make sure you do it according to your target audience. For example—to share text-centric content, you must use Twitter and LinkedIn. But for image-centric content, Instagram and Pinterest would be better.
D. Try to target communities
Communities consist of a group of like-minded people that help and support each other. And being active in these communities can help you get more web traffic. How?
Say your target audience is startup industry marketers. You must find relevant communities where these marketers hang-out (for example—social media groups, Quora, and union blogs).
Once you join a relevant community, try to help people. Answer their questions whenever you can. Also, if the community allows, link to the content on your website.
Some of the communities are BizSugar, Digg, Facebook or Linkedin groups, etc.
E. Go out to genuinely help your audience
Once you know who your target audience is, try to go out and help them. How?
You probably know what Quora is. It is a question-and-answer website where people ask questions and others answer them.
All that you need to do is—follow the topic of your interest. For example—marketing, e-commerce, etc.
Once you follow these topics, start answering relevant questions. Your main aim here should be to be really helpful for your audience. Your content should genuinely resolve their doubts or concerns.
You might think—how will it help me get traffic to my website? Well, while writing an answer, you can insert a link back to your own website. But make sure it is relevant to the answer.
The users who read your answer will be likely to click on the link. And they will make highly targeted traffic. They will be likely to remain loyal to your website in the long run.
This way, you will help people, build trust, and of course, get valuable web traffic.
F. Leverage print media
You might think—can print media really help me get results? Well, it can.
Advertising through print media has a lot to offer. It is a fact that print media tends to have a higher attention span than online ads.
The only problem is—print media is not actionable alone. Say you add your website URL to print media promotions such as banners, brochures, or flyers. First, your audience will have to open the browser on their smartphones, type the entire link tediously, and finally visit your website.
This is a long process and needs time and effort. And to be honest, most people simply don’t bother doing it.
Even if some of them do, you’ll still not be able to track how many people came to your website.
So what you can do here is—use a QR Code. It will make it easier for your audience to take the required action, that is, to visit your website. How?
As users scan the QR Code, or as we call it—a Website URL QR Code—with their phone’s camera, it takes them to visit the encoded website. That simple! It’s as easy as clicking a picture. No need for manual typing.
You can simply add it to your print media creatives with an appropriate instruction (call-to-action statement) such as Scan here to visit our website. It will guide people about what they need to do.
G. Ensure a good user-experience
Say you visit a website and it takes too long to load. What will you do? Close it and visit an alternative site, right?
Users do not wait for more than 30 seconds for a site to load. And when it takes that long, the website’s bounce rate increases. Well, that’s not something you’d be looking for. So make sure your site loads fast.
Also, you know that people spend most of their time on smartphones. Hence, your website should be mobile-optimized. You won’t want a user to come across your website and bounce back due to poor experience.
Hence, besides trying to get visitors to your website, make sure they don’t leave early.
H. Analyze and optimize
Once you do everything to get visitors to your website, it’s time to analyze their activities. It helps you understand them well.
When you know what they want or what they like, you can optimize your website to meet their expectations.
So monitor the analytics and see where your users are spending most of their time. Which web pages are ranking highly and getting the most traffic. You can use Google Analytics to do this.
Once you have all the data, you can make necessary changes in your promotional as well as content strategy.
That’s it. These are eight ways you can increase daily visitors to your website.
While a good SEO will help you rank better and attract more organic visits, social media, and print promotions can help you get highly targeted visitors. So don’t forget to optimize your website, track your SEO performance, promote it across a range of platforms, analyze your traffic, and optimize your content.
Still have any queries? Ask them in comments.
