Cadbury QR Code: Top 11 Marketing Campaigns

If we talk about everyday consumables, food probably tops the list. But have you ever wondered that food and QR Code technology could go together? 

That’s where Cadbury QR Code comes in!

Cadbury was founded back in 1824 and is a household name now.

They have come up with various innovative marketing campaigns. But their QR Code marketing campaigns have definitely turned heads.

Want to know more about the best Cadbury QR Code marketing campaigns? Don’t worry, you won’t have to scour the internet for the same.

We have compiled the best ones in our neat little blog. Read the next section to learn more!

A. The best Cadbury QR Code marketing campaigns

QR Codes on product packaging are not merely to share product information. When it comes to engaging users in a unique way, Cadbury has certainly done wonders.

Here are some of the best Cadbury QR Code marketing campaigns!

1. Oreo x Batman

Oreo dropped limited edition pack to mark the launch of The Batman in March 2022. The hype wasn’t just for the movie goers, but for Oreo fans as well.

Two icons merge, the announcer ominously reads in the official launch trailer. “Have you got a clue? Who? Let’s play a game just we and you,” as the pixels comprising of Oreos shift to reveal the background.

Traditional designs on the black crackers of the Oreos were changed with artwork from the Dark Knight. Also, the package had riddles from one of the film’s three villains, The Riddler.

People just had to scan the QR Code for a chance to win the movie tickets daily. 

It even offered a chance to win a VIP trip to Gotham City at Warner Bros World in Abu Dhabi.  

2. Oreo ft. Xbox Cookies

When it comes to making the gaming experience amazing beyond the screen, Microsoft means business.

They teamed up with Oreo to create Xbox-themed Oreo cookies. The pack includes six custom Xbox cookie designs. These also included controller buttons, direction arrows, and an Xbox logo.

So what’s special about these cookies?

Fans could win prizes by scanning 4 cookies from the Oreo Xbox Special Edition cookies.

They just had to decode unique cookie combinations inspired by hidden cheat codes.

Users stood a chance to win special Oreo-themed in-game goodies for popular Xbox games. These items included armor packs and vehicle skins.

Participants were also placed into a drawing for additional prizes, including:

• Customized Oreo hardware 
• Xbox consoles 
• Xbox Game Pass Ultimate memberships 
• A family-oriented holiday experience
   

The cookies launched in 22 European countries from 16th January, 2023. Microsoft also added that the offer remained “only until the stocks last”.

3. The most OREO OREO

Fans of Oreo might have felt the need to have more oreos per oreo. 

Well, looks like Cadbury heard their desires. They launched “ the most OREO OREO” in January 2023. So what’s special about these cookies?

These are your normal oreo cookies, but filled (to the “Most Stuf” extreme) with creme and Oreo bits. This flavor was made available on the Oreo website and later in the retail stores.

Customers got access to online games and win prizes through Oreoverse.

It is a virtual world where people interact through avatars. They just had to scan the pack’s QR Code. 

The Oreoverse could be accessed by people with VR goggles. Others simply had to use their computers or phones.   

4. Oreo & Friends

Some of the best Oreos aren’t cookies.

That’s what the brand had to say when launching their Oreo & Friends campaign.

Oreo is the sixth most popular name for black and white pets. While any brand would be delighted with such a stat, Oreo realized a grim reality.

In the pandemic of 2020, lots of pets were abandoned in Dubai. 

To commemorate International Homeless Day, Oreo partnered with K9 Friends, Yanni Animal Welfare, and Saatchi & Saatchi.

This collaboration was to rehome as many abandoned pets as possible.

To bring home the message, they ditched their iconic blue and white wrapper. It was repurposed into black and white kennel shaped packaging.

The box also featured a QR Code that took users to a K9 adoption site. 

This surely was a commendable Cadbury QR Code campaign to find pets their forever homes.

5. Be a St. Patrick’s Day maker

When it comes to the most generous nations, Ireland certainly makes the list.

Cadbury launched #BeADaymaker campaign. With it, they motivated Irish people to commit small and meaningful acts of generosity.

Being a St. Patrick’s Daymaker didn’t require big gestures. It could be as simple as:

• Offering your seat to someone else on the bus
• Lending a stranger your umbrella in the rain
• Putting your spare change in the shopping cart for the person behind you
• Or surprising a loved one with their favourite treat

Cadbury gave a free Dairy Milk to support the #BeADaymaker campaign.

Users could send someone a Dairy Milk by scanning the QR Code. They just had to visit their neighborhood’s supermarket for the same. 

They also stood a chance to win additional prizes. For this, they had to mention @CadburyIreland on social media.

6. Cadbury Secret Santa Campaign

To celebrate the festive season 2022 in the UK, Cadbury gave 120,000 people a unique opportunity.

They could give a free chocolate bar for Christmas, secretly. 

To do it, they could look out for a special poster, as seen in the TV commercial. 

The poster had a QR Code. On scanning, it took people to an interactive digital experience, guided by Jeff, the Cadbury postman.

Secret Santas could choose from a variety of flavors such as:

• Iconic Cadbury Dairy Milk bar
• Winter Wonderland
• Oreo 
• Caramel 
• Wholenut
• Fruit & Nut
• Mini Snowballs
• Vegan Plant bar

Cadbury also partnered with The Trussell Trust. They donated 75,000 chocolate bars and money to more than 200 food banks.

7. Cadbury Playpad

When it comes to creating a unique experience for the kids, Cadbury knows the best.

In 2023, they recently launched PlayPad, their Augmented Reality (AR) gaming software. 

To promote it, they added QR Codes to the retail packaging of Cadbury Licakbles.

To use the AR gaming, users had to scan the QR Code. It redirected them to Google Play or App Store to download the app.

The kids could then enjoy learning with AR cartoon characters. The learning experience included monuments, vehicles, and animals.

8. Oreo x BLACKPINK

BLACKPINK collaborated with Oreo to launch limited edition cookies in seven Asian markets.

This lead to the launch of two Oreo flavors. First was the black Oreo reimagined with a strawberry filling. The other was a pink Oreo, with a dark chocolate filling.

These Oreo packs had a QR Code. By scanning it, users were able to access various goodies such as:

• Free mobile wallpaper downloads
• Personalized video message from BLACKPINK

Fans could then share these videos on their social media. Or they could also save a copy of this moment with BLACKPINK forever. There were eight such special videos to be collected through Oreo x BLACPINK packs.

Other gifts included autographs and picture cards from BLACKPINK.

9. Cadbury Dairy Milk Silk’s Valentine’s Day campaign

Over time, Valentine’s Day is associated with its extended range, Cadbury Dairy Milk Silk. 

Over time, they have fostered exceptional moments of love for young couples. The brand has helped them communicate their actual sentiments to each other.

For 2023’s Valentine’s Day, Cadbury Dairy Milk Silk played cupid once again. Users could land on the dedicated microsite by scanning the pack’s QR Code.

The site had unique love tips by various social media influencers. In addition, people were also sensitized on the importance of respect, consent, and boundaries.

To bring home the message, Cadbury launched a special TVC for this occasion.

10. Cadbury’s Rakhi Campaign

For the Indian festival of Rakhi, Cadbury onboarded Bollywood actor Hrithik Roshan for a unique AI campaign.

The Rakhee campaign was created using technology from Rephrase.ai.

It is an AI company that deals in Artificial Intelligence (AI). It generates customized narrator videos with celebrities. Moreover, companies can also use AI writing tool to generate content for the campaign.

To use this feature, users just had to:

• Scan the QR Code on the box
• Select “ I am the sender” option
• Enter the name and generate the video where Hrithik Roshan will call speak the message with the entered name
• The link for the video could then be sent to the anyone via WhatsApp
• The other alternative was receiver scanning the QR Code and selecting “I am the receiver” option

We’d say this is a dream come true for the fans of Bollywood and Hrithik Roshan.

11. Cadbury Celebration’s #ShopsForShopless campaign

This campaign was launched around Diwali 2022 to empower the street hawkers.

The Cadbury Celebration’s packaging featured a QR Code. It allowed customers to advertise and build a virtual store for their neighbourhood hawkers.

Customers might then proceed to contribute information to the website, such as:

• The name of the seller
• Their phone number
• Photos 

After registering, anyone could use a phone call, video call, or SMS to make purchases.

B. How to create a QR Code for your marketing campaign

There are numerous ways in which you can utilize a QR Code for your marketing campaign. QR Codes can be used in any type of marketing material, whether physical or digital.

So how would you go on and create a QR Code? 

Just visit Scanova to create your first QR Code!

Follow these steps to begin:

1. Click on the Website URL 
   
2. Input the profile link and click Continue
   
3. Up next, name the QR Code and click Create QR Code
   
4. Now, you’ll see the preview of the QR Code along with the Edit Design button
   
5. If you click on it, you’ll see two QR Code designs—Custom Logo and Custom Background Design

Here’s a detailed guide on how to customize the QR Code.

6. Once your QR Code is ready, go ahead to download
   
7. You’ll then have to quickly sign-up for a 14-day free trial. Don’t worry, you don’t have to mention any credit card details for it
   
8. Once you sign-up, click on the download again
   
9. A pop-up will appear prompting you to specify the QRCode image size and format. Once you enter the details, click on Export

To know more about a Website URL QR Code, tap here!

Summing Up

We hope that this article helped you in learning about the different types of QR Code campaigns used by Cadbury.

QR Codes are transforming the marketing world in powerful ways. Today’s fast paced and digital first world require modern ways in which you can propel your business forward. Hence, QR Codes have become all the more important.

If you’re still reading, you’ve already learned everything about Cadbury QR Code in detail. If you have any questions, let us know in the comments.