You know what a QR Code is and how to scan one. Statistics show that QR Code scanning was rampant in 2018. And it will continue to grow rapidly in…
Marketing
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See latest posts about how QR Codes are used by marketers to engage their target audience
QR Codes were first introduced as this black-and-white square image containing blocks of data. For marketers, QR Codes were dull and a mismatch with the branding creatives of promotional material….
Print marketing is still a popular media for marketers to engage their target audience. In fact, this marketing channel is growing year-on-year. According to stats from a 2015 survey, the…
Print marketing has been part of advertising since the early 18th century. Marketers used posters and billboards to share product information with their audience. With passage of time, print marketers…
Nestlé KitKat has a history of working with Google. In 2013, they had the Google Android initiative. Then in 2015, it was the Google Youtube MyBreak initiative. In 2016, they…
.United States Postal Service (USPS) has a history of promoting QR Codes. It does this by running incentive campaigns every year. USPS believes that direct mail is still a relevant…
Marketers have a love-hate relationship with QR Codes. Some say that they don’t work. But we differ. We believe that QR Codes are an excellent way (and in some cases…
Restaurants, retail brands, and taxi service providers regularly hand out discount or deal coupons as part of their promotions. But now that everything is going mobile, printing and managing paper…
If you are a business, you probably have a website and an online sales channel that drives some or most of your revenue. But for many businesses, particularly in Education,…
Word-of-mouth marketing is king and online referral marketing is the jack of the trade. But is there a way you can employ referral marketing if the potential consumer is offline?…